Digital Transformation of a National Salon Franchise

The client faced challenges with an outdated, non-digital business model. They aimed to create a unified digital platform to enhance customer experience and streamline operations.

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Challenge

A renowned salon franchise with over 270 standalone stores nationwide, known for its bridal makeovers and grooming services faced the challenge of an outdated business model lacking digital integration with no web or mobile presence. They wanted to digitalize the salon's ecosystem to enhance customer experience, streamline operations, and unlock new revenue streams. The franchise aimed to introduce a unified platform that would cater to both customer and administrative needs, facilitating ease of access to services and management.

Enhanced Market Presence

The digital transformation enabled the salon franchise to achieve remarkable market penetration, with the Android app surpassing 10,000 downloads. This significantly expanded the brand’s reach and attracted a broader customer base.

Revenue and Operational Boost

By integrating online booking and e-commerce capabilities, the franchise experienced a 10X revenue growth while improving operational efficiency. Digital appointment scheduling and real-time management reduced wait times, enhancing both customer satisfaction and staff productivity.

Product UI

Solution

A user-friendly interface for customers and a powerful management system for administrators.

Entrans Tech developed a comprehensive digital solution encompassing both mobile and web platforms featuring a user-friendly interface for customers and a powerful management system for administrators.

The digital solution introduced several key features:

  • Admin Dashboard: For comprehensive management and oversight.
  • Staff Portfolio: To showcase the expertise of salon professionals.
  • Product Catalogue: For detailed product listings and information.
  • Appointment Scheduling: Enabling online booking and management.
  • Invoice Generation and Online Payment: For streamlined transactions.
  • Referral and Coupon Codes: To drive customer acquisition and retention.
  • Push Notifications: For effective real-time communication.
  • Real-Time Messaging: Firebase to facilitate real-time notifications and messaging, enhancing customer engagement.
  • Analytics: Google Analytics to gather insightful data on user behaviour, app performance, and marketing effectiveness.

Impact

A user-friendly interface for customers and a powerful management system for administrators.

The digital transformation led to remarkable outcomes:

  • Market Penetration: The Android app surpassed 10,000 downloads, significantly increasing the franchise's market reach.
  • Revenue Growth: The introduction of online booking and e-commerce capabilities contributed to a 10X increase in revenue.
  • Operational Efficiency: Digital appointment scheduling and management streamlined operations, reducing wait times and enhancing customer satisfaction.
  • Brand Visibility: The digital presence elevated the brand's visibility, attracting new customers and retaining existing ones.

Conclusion

The digitalization of the salon franchise by Entrans Tech marks a pivotal shift in its operational and business model. Through strategic integration of advanced technologies and customer-centric features, the franchise not only achieved significant growth in revenue and market presence but also set a new standard in customer experience within the salon industry.

Technology Stack and Architecture

Language & Framework

The technology stack chosen consisted of React Native for the client application, MySQL for the database, and Node.js, Python, and Django for the backend.

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Methodology

Key step of the project are the following

1
Development

Requirement Analysis

Detailed discussions with the salon management to understand their specific requirements, pain points, and goals.

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Client SPOC Approval of Workflow and Experiences

The client’s Single Point of Contact (SPOC) reviews and approves the proposed workflows and user experiences for development.

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Design & Prototyping

We do a technical feasibility and work on the User Interface (UI) & User Experience (UX) Design and Database Design.

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2
Implementation & Support

Integration & Testing

Integrated with third-party services like payment gateways and communication platforms.

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Deployment & Maintenance

Deployed to app stores and web servers, provided ongoing maintenance, and implemented updates based on user feedback.

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