Enhancing Customer Experience from Online Discovery to In-Store Purchase

The client sought to improve customer satisfaction by streamlining the journey from online product discovery to in-store purchase for high-value jewellery, ensuring a confident and seamless buying experience.

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Challenge

Maintaining customer satisfaction was a significant challenge as customers often experienced a disconnect between online product discovery and in-store purchases. This gap made it difficult to ensure a seamless, confident, and comfortable buying process for high-value jewellery, leading to potential frustration and hesitation in finalizing purchases.

Optimizing Scalability

Enabling scalability and minimizing service delays for the user

Effectiveness

Handling effective switchovers between service providers to optimize cost and performance for the user

QA for Jewellery Store

Solution

Seamlessly Connecting Online Discovery to In-Store Purchases

Entrans performed comprehensive QA testing across every phase of the jewelry store’s customer journey, ensuring a seamless experience from online discovery to in-store purchase. Our team focused on validating critical features such as virtual try-ons, product recommendations, appointment scheduling, and real-time in-store integrations.

We ensured that the user experience was smooth at each touchpoint, from the ease of scheduling appointments and booking Try at Home sessions to ensuring that in-store staff had real-time access to customer preferences. Throughout the process, we prioritized accuracy, performance, and reliability to reduce friction between the online and in-store experiences.

Additionally, we verified the functionality of post-purchase processes, including order tracking, feedback collection, and loyalty program integration, ensuring that customers felt supported throughout their journey. By identifying and addressing potential issues before launch, we helped create a premium, smooth experience for the jewelry store’s customers.

Methodology

Key step of the project are the following

Requirement Analysis

Gather and analyze product requirements to understand key functionalities and goals for testing.

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Test Case Design and Execution

Develop and run test cases to verify all features function as intended and meet specifications.

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Test Planning

Create a comprehensive strategy detailing the testing approach, scope, resources, and timelines.

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Defect Reporting and Tracking

Document and track identified issues, collaborating with development teams for timely fixes.

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Regression Testing and Final Verification

Conduct final tests to ensure that bug fixes don’t introduce new issues and that the product is ready for release.

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