Digital Transformation of a National Salon Franchise
Our client wanted to digitalize the salon's ecosystem to enhance customer experience, streamline operations, and unlock new revenue streams.
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Challenge
A renowned salon franchise with over 270 standalone stores nationwide, known for its bridal makeovers and grooming services faced the challenge of an outdated business model lacking digital integration With no web or mobile presence. They wanted to digitalize the salon's ecosystem to enhance customer experience, streamline operations, and unlock new revenue streams. The franchise aimed to introduce a unified platform that would cater to both customer and administrative needs, facilitating ease of access to services and management.
Complete Lack of Digital Presence
Outdated Business Operations
Solution
Entrans developed a comprehensive digital solution encompassing both mobile and web platforms featuring a user-friendly interface for customers and a powerful management system for administrators.
The digital solution introduced several key features:
- Admin Dashboard: For comprehensive management and oversight.
- Staff Portfolio: To showcase the expertise of salon professionals.
- Product Catalogue: For detailed product listings and information.
- Appointment Scheduling: Enabling online booking and management.
- Invoice Generation and Online Payment: For streamlined transactions.
- Referral and Coupon Codes: To drive customer acquisition and retention.
- Push Notifications: For effective real-time communication.
- Real-Time Messaging: Firebase to facilitate real-time notifications and messaging, enhancing customer engagement.
- Analytics: Google Analytics to gather insightful data on user behaviour, app performance, and marketing effectiveness.
Impact
The digital transformation led to remarkable outcomes:
- Market Penetration: The Android app surpassed 10,000 downloads, significantly increasing the franchise's market reach.
- Revenue Growth: The introduction of online booking and e-commerce capabilities contributed to a 10X increase in revenue.
- Operational Efficiency: Digital appointment scheduling and management streamlined operations, reducing wait times and enhancing customer satisfaction.
- Brand Visibility: The digital presence elevated the brand's visibility, attracting new customers and retaining existing ones.
Outcomes
The most significant business impact was the dramatic revenue increase achieved through online booking capabilities and e-commerce integration
The Android app's success in surpassing 10,000 downloads represents substantial market penetration for a franchise that previously had zero digital presence.
The shift from a completely offline, outdated business model to a fully integrated digital ecosystem with real-time scheduling, payments, notifications, and analytics.
