Empowering Ethical Shopping Through Technology

Ethical Commerce Solutions is a global platform on a mission to redefine e-commerce by aligning consumer behavior with social impact. The platform curates deals from ethical brands, offering users cashback incentives and a way to support causes like sustainability, diversity, and responsible sourcing—all while shopping online.

Challenge

The client aimed to build a purpose-driven platform at scale, but execution posed significant challenges. Creating a seamless, data-driven experience was essential to support both conscious consumers and partner brands.

Balancing Functionality with User Experience

Aligning purchases with users’ values without compromising on user experience and building a scalable mobile app that integrates cashback, referrals, and ethical commerce

Driving Engagement in a Competitive Market

Encouraging engagement and retention in a highly competitive e-commerce environment

Solution

Innovation Strategy

Entrans designed and developed a robust affiliate marketing mobile app using Flutter for cross-platform performance and Node.js for efficient backend processing.

Customization Approach

We focused on personalization and social engagement—allowing users to:

  • Discover curated deals from verified ethical brands
  • Earn cashback through purchases and referrals
  • Share brand reviews and support social causes within the app

Key Features & Technologies

  • Front-End: Flutter
  • Back-End: Node.js
  • Database: MongoDB
  • Authentication: Firebase Authentication
  • Real-time Deal Integration: Ethical brand APIs
  • Analytics: User engagement and purchase behavior tracking

Business Transformation

The app fostered a loyal user base that not only shops ethically but also advocates for change. Ethical brands gained valuable insights into customer preferences, strengthening product offerings and brand loyalty.

Future-Ready

With a scalable backend and a growing brand network, the platform is primed to expand into new markets and add capabilities like AI-powered deal recommendations and deeper community engagement.

Client Quote

"The partnership with Entrans was invaluable in turning our vision into a reality. Their expertise in e-commerce technology and user engagement strategies helped us create a platform that truly empowers ethical consumers."
— Jane Doe, Founder, Ethical Commerce Solutions

Key Takeaways

  • Created a data-driven, scalable platform that merges commerce and social impact
  • Personalized experiences and cashback features led to strong user growth
  • Helped build a global community committed to value-based purchasing decisions
A screenshot of a dashboard showing the number and type of search results.

API Subscription

Streamlining API Acquisition and Management with Subscriptions Image Content

The Subscriptions Image Content feature makes acquiring APIs more straightforward by offering users a seamless, visual interface to browse and subscribe to various APIs. This functionality eliminates the complexity of traditional API subscription processes, making it easier for users to integrate APIs into their systems quickly. In addition to simplified access, this feature provides users with powerful tools to monitor and track their API usage. Through detailed metrics and insights, users can view API call volumes, performance statistics, and cost data, enabling them to manage consumption effectively. This transparency empowers users to optimise their API usage, control expenses, and ensure resources are utilized efficiently over time. By offering both ease of access and robust tracking capabilities, the Subscriptions Image Content feature helps users make informed decisions and gain deeper insights into how APIs contribute to their operations, ultimately improving overall resource management and project outcomes.

Outcomes

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35% increase in user engagement due to cashback and personalized deals

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40% growth in brand partnerships as ethical brands joined the platform

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25% rise in transactions, signaling adoption by mission-aligned shoppers

Technology Stack and Architecture

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Methodology

Key step of the project are the following

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