Empowering Ethical Shopping Through Technology
Ethical Commerce Solutions is a global platform on a mission to redefine e-commerce by aligning consumer behavior with social impact. The platform curates deals from ethical brands, offering users cashback incentives and a way to support causes like sustainability, diversity, and responsible sourcing—all while shopping online.

Challenge
The client aimed to build a purpose-driven platform at scale, but execution posed significant challenges. Creating a seamless, data-driven experience was essential to support both conscious consumers and partner brands.
Balancing Functionality with User Experience
Driving Engagement in a Competitive Market
Solution

Innovation Strategy
Entrans designed and developed a robust affiliate marketing mobile app using Flutter for cross-platform performance and Node.js for efficient backend processing.
Customization Approach
We focused on personalization and social engagement—allowing users to:
- Discover curated deals from verified ethical brands
- Earn cashback through purchases and referrals
- Share brand reviews and support social causes within the app
Key Features & Technologies
- Front-End: Flutter
- Back-End: Node.js
- Database: MongoDB
- Authentication: Firebase Authentication
- Real-time Deal Integration: Ethical brand APIs
- Analytics: User engagement and purchase behavior tracking
Business Transformation
The app fostered a loyal user base that not only shops ethically but also advocates for change. Ethical brands gained valuable insights into customer preferences, strengthening product offerings and brand loyalty.
Future-Ready
With a scalable backend and a growing brand network, the platform is primed to expand into new markets and add capabilities like AI-powered deal recommendations and deeper community engagement.
Client Quote
"The partnership with Entrans was invaluable in turning our vision into a reality. Their expertise in e-commerce technology and user engagement strategies helped us create a platform that truly empowers ethical consumers."
— Jane Doe, Founder, Ethical Commerce Solutions
Key Takeaways
- Created a data-driven, scalable platform that merges commerce and social impact
- Personalized experiences and cashback features led to strong user growth
- Helped build a global community committed to value-based purchasing decisions
Outcomes
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35% increase in user engagement due to cashback and personalized deals
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40% growth in brand partnerships as ethical brands joined the platform
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25% rise in transactions, signaling adoption by mission-aligned shoppers