High-quality inventory existed on ticketing systems and event organizers, but there was no effective means to access the global audience. The effort required to establish individual partnerships between hundreds of websites and travel websites was complicated.
In the absence of central distribution, the inventory could not be accessed easily by the overseas buyers. The result was slow sales performance, leaving many unsold units.
A single-point API was developed to accept standard inventory feeds from partners, removing the need for custom integrations with each individual channel.
Inventory feeds were distributed across major box office systems, sports league platforms, international theatre networks, and corporate booking programs through a single integration point.
The availability of tickets was maintained in real-time synchronization between all linked channels, thereby providing accurate stock information at all endpoints.
Each partner provided an inventory feed one time, and then had it syndicated automatically via pipelines throughout the entire distribution network.
This architecture allowed for the continuous onboarding of new sales channels while not disturbing the partner's current integration and inventory syndication.
100+ Global Sales Channels reached through a single centralized API integration
2X Faster Channel Onboarding achieved through standardized feed integration
15% Reduction in Unsold Inventory driven by real-time synchronization
