Empowering Ethical Shopping Through Technology

Commerce

Digital Transformation

Ethical Commerce Solutions is a global platform on a mission to redefine e-commerce by aligning consumer behavior with social impact. The platform curates deals from ethical brands, offering users cashback incentives and a way to support causes like sustainability, diversity, and responsible sourcing—all while shopping online.

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Challenge

Solution

The Outcome

The Challenge

The client aimed to build a purpose-driven platform at scale, but execution posed significant challenges. Creating a seamless, data-driven experience was essential to support both conscious consumers and partner brands.

Balancing Functionality with User Experience

Aligning purchases with users’ values without compromising on user experience and building a scalable mobile app that integrates cashback, referrals, and ethical commerce

Driving Engagement in a Competitive Market

Encouraging engagement and retention in a highly competitive e-commerce environment

The Solution

Entrans designed and developed a robust affiliate marketing mobile app using Flutter for cross-platform performance and Node.js for efficient backend processing

Customization Approach

We focused on personalization and social engagement—allowing users to:

Discover curated deals from verified ethical brands
Earn cashback through purchases and referrals
Share brand reviews and support social causes within the app

Key Features & Technologies

Front-End: Flutter
Back-End: Node.js
Database: MongoDB
Authentication: Firebase Authentication
Real-time Deal Integration: Ethical brand APIs
Analytics: User engagement and purchase behavior tracking

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Business Transformation

The app fostered a loyal user base that not only shops ethically but also advocates for change. Ethical brands gained valuable insights into customer preferences, strengthening product offerings and brand loyalty.

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Future-Ready

With a scalable backend and a growing brand network, the platform is primed to expand into new markets and add capabilities like AI-powered deal recommendations and deeper community engagement.

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Client Quote

"The partnership with Entrans was invaluable in turning our vision into a reality. Their expertise in e-commerce technology and user engagement strategies helped us create a platform that truly empowers ethical consumers."
— Jane Doe, Founder, Ethical Commerce Solutions

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The Outcome

Created a data-driven, scalable platform that merges commerce and social impact

35% increase in user engagement due to cashback and personalized deals

40% growth in brand partnerships as ethical brands joined the platform

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25% rise in transactions, signaling adoption by mission-aligned shoppers

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We have been working with Entrans for the last two years and they have played a key role in building our solution. Their expertise and professionalism were evident throughout the development cycle, and we were very pleased with the final product. They have shown enormous skill and vast domain knowledge and their IT expertise is reliable and trustworthy. We would recommend Entrans for anyone looking for quality IT services, delivered in a professional manner

Nikolay Prokopiev

Chief Executive Officer

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